Best Social Media Practices to Boost Your Personal Brand

Social Media

Nearly half of the world is on social media, according to the Digital 2020 July Global Snapshot. There’s simply no question that today, to build a personal brand, there’s nothing else that compares to the power of social media. The potential audience, exposure, and ease of use it offers makes it one of the best methods for anyone to boost and grow their personal brand. Everyone who is pursuing a way this should use it, and the reasons why are listed below.

According to Alan Safahi, a major Fintech CEO who has started and led many successful companies throughout his career, social media allows brands to develop a deeper connection with their audience, on a more sincere and personalized level. Thus creating valuable customer loyalty, which generates leads and providing the advertising/marketing exposure that money can’t readily buy.

A person can use the momentum that social media creates to turn what was once a small, niche brand, and grow it to a common name that nearly every household knows. A famous example of this would be Elon Musk using his twitter account to grow support for his companies, interact directly with his customer base, post updates, job listings, and respond to questions/comments. Three reasons why social media has become this formidable advertising behemoth it is today, and why nearly anyone can use this to grow their personal brand are listed below.

Social Media Makes Your Brand More Authentic

In today’s digital world, where everyone and everything is constantly demanding your attention, it’s become increasingly more difficult for a small brand to gain notoriety and attention. One of the most important factors for a brand is if an audience believes in it, and trusts it. This only occurs if you’re an authentic and genuine brand, or if they at least believe that to be true. “Authenticity and quality of our products/services is one of the key metrics that I direct my employees to be aware of at all times, due to their importance in sales and customer loyalty.” states Alan Safahi, who currently resides in Orinda, CA.

The close proximity of this bustling town to San Francisco, a major tech hub, allows him to see nearly every day the power of social media in action. Safahi has spoken at many events, and has direct connections with many of today’s industrial titans, and he is adamant that if a company or a person doesn’t take advantage of the power of social media, they will be at a severe disadvantage.

Additionally, he adds that you should make sure that you don’t make any outlandish claims, or false statements, as this will only cause you to create mistrust and decrease your customer loyalty.

Social media connects Your Brand to a Lifestyle

Consumer trends closely mimic social media, and if a business or a personal brand succeeds in connecting their brand to a way of life, or a lifestyle, they will achieve great market penetration, along with a host of other benefits. They will build a deep economic “moat”, and their customers will be extremely loyal to the brand, often even referring your product or service to their friends and family. Social media allows people to post, share, and learn about lifestyles on a scale unmatched by any other medium in today’s world. An example of this would be trends such as the Keto diet, the meditate for thirty days challenge, and the ever changing fashion styles of consumers, spurred by influencers through social media. Data shows that consumers “commit to the lifestyle trends, and will do anything in their power to reasonably achieve it.” as also echoed by Alan Safahi.

Further adding, “With the rapid rise of social media and the advent of capable devices in almost every consumer’s hands to access the aforementioned market, individuals and brands are essentially required to cultivate a strong online presence.” Alan Safahi has leveraged this online sector to his advantage multiple times, and it has offered him and his companies numerous benefits, his extreme success being a testament to this.

Social Media Allows You to Grow a Global Presence

Perhaps the most remarkable aspect of social media is its broad reach; All over the world users log onto their various social networks and consume content every day. A large marketing team and the budget required to sustain one are simply not needed, instead one needs to be tech savvy and have a thorough understanding of consumer sentiments. It levels the playing field, so to speak. It doesn’t matter who you are, where you’re from, it only matters what value you can offer to the consumers.

As a result of this, it offers everyone a chance to strike it rich and make it big. Alan Safahi explains that the use of social media has given numerous people he knows the opportunity to reach a vast swatch of people, from all walks of life, and connect them to their brand, service, or product. In conclusion, if you’re not already actively expanding your presence on social media, you’re falling behind, as your competitors most certainly are.

Originally Posted: https://vocal.media/journal/best-social-media-practices-to-boost-your-personal-brand

5 Fundamentals of Growing Your Startup

Growing your Startup doesn’t happen by magic. If you have a business idea and want to grow it into a business, there are some essential tips you shouldn’t miss to make it successful. 

  • Everyone wishes to have a business of their own, but they don’t have a clue on what it entails.
  • There have been difficult days for the economy, and some argue that the worst is yet to come.
  • Entrepreneurs must make the right decisions to improve their business performance.
  • To make the best decisions, one has to maintain a positive attitude.

This article discusses the fundamentals of growing startups for potential entrepreneurs.

What is a startup? 

A startup is a business created by an entrepreneur with the sole aim of solving a problem either with goods or services. Startups are businesses in the embryonic stage of development. Most startups are funded by investors who believe it will yield a great return. Hence to have a successful business, Entrepreneurs must have proper thinking to know what type of business & how to run it properly.

How to Grow your Startup 

Many entrepreneurs have drawn inspiration from Alan Safahi, a six-time startup founder with over 30 years of experience in the information technology, telecommunications and payments processing segments.

After knowing what type of business, where to develop it and how much budget you have, now you must take care of the details so that everything happens in line with your plan.

Let’s evaluate them.

  1. Business plan

As an entrepreneur, you have to be clear about the future of your business. This involves having the Vision and Mission of the company well defined, as well as the set of values ​​that govern the behavior of work teams.

Alan Safahi advises every entrepreneur to take proper adequate time in drafting a good business plan. A good business plan brings your vision to reality.

  1. Time management 

Time is a limited resource, and there must be a fine balance between operational or strategic activities in a company. While startup founders should personally get involved in all aspects of a new startup dealing with their clients, long term business owners should focus on strategic activities rather than falling into the temptation to “get their hands” on operational activities.

  1. Good customer Service

Growth should not sacrifice service levels, nor the quality of product or service delivery. Customers want satisfaction at all times, and that means giving them more than they bargained for.

Good customer service will not only increase loyalty but will also be a source of future recommendations. It is advisable to ask for feedback from customers to know how you can improve your services.

  1. Finance

Financial reports must be available to assess business performance. An essential element is to know the financial stability of the company, which will reveal the sales that need to be made to cover costs and expenses.

Alan Safahi suggests that entrepreneurs document expenses and keep a record of cash  flow to have a clear financial record. At all times, it will be crucial to have control over the structure of cash flow.

It is also fit to review and understand the Income Statement and the Balance Sheet at least once a month. Actions must be taken to:

  • reduce costs
  • review credit options and
  • Settle debt and interest rates
  • Manage burn rate to allow for a minimum of 12-18 months runway
  1. Online presence

Many customers use the web to search for products and services. If you want to get results and be found by your potential customers, it is essential to build an online presence for your Startup. There are three elements to take into consideration at this stage:

  • Website: Any business should have one. It connects you with your customers.
  • Search Engine Optimization (SEO):Once you have your website, ensure that it is found by those who search online. Google data shows that 89% of people search for products through search engines.
  • Social media: Social Networks are also an essential part of your Startup; they help you interact with customers and increase their loyalty to your product.

Entrepreneurs who make the best decisions and execute the right plans will always reap the rewards. However, it is also essential to have a firm foundation so that growth becomes fun and not a headache.

Key takeaway: to have a successful startup, you must have: a good business plan, an online presence, proper use of finance, adequate time management and good customer service.

Originally Posted: https://www.allperfectstories.com/5-fundamentals-of-growing-your-startup/

How CRM Analytics Work

Preamble

  • CRM analytics tells you whether or not your customers are reached by the sales and customer service team and provides you a better understanding of your customers
  • They enable you to understand the behaviors of your customers and the success rate of your campaign(s)
  • They provide an indication of the success rate of the business. 

This articles was created for any business owner or potential business owner that wants to know how CRM analytics work:  

Meaning of CRM analytics

CRM provides the data that explains the performance of your company and the effectiveness of the customer service. It also gives excellent data on the behavior of your customer so as to facilitate decision making. 

In practice, CRM software is used to get the CRM analytics and make all the processes of data collection easy and effective. 

Importance of CRM analysis

According to renowned entrepreneur and business advisor Alan Safahi, the main benefits of CRM analytics are to make appropriate decisions in regards to your customers and make changes in the area of customer service appropriately. This can be achieved through:

  • Evaluation of customer service: CRM analytics will tell you more about the performance of your customer service. The figures will guide you on how to do that and the right direction to channel it.
  • Precise data on the customer: Irrespective of what you will be using your customer data for, CRM analytics will provide you with accurate data. 
  • Proficient lead generation: CRM analytics will better outline the efforts leading to sales. It enables you to choose the areas to improve on that are leading to sales and to avoid efforts on the areas that are leading to double sales. 

Types of CRM analytics to track

Alan Safahi believes that, although there are many variables that CRM analytics measure, these are the most important ones:

Before sale CRM analytics

Of course, your customers buy from you only after they have learnt about your product. This means that most of the interactions occur even before sales.

  • New leads: The marketing department may likely spend lots of energy sending proposals or calling the prospective customers, therefore tracking such activities will be worthwhile to see which of them leads to a purchase. 
  • Prospects: Check the activities of your sales team with the prospects. 
  • Website engagement: Most of the CRM programs will tell you who visited the website and the activities they performed. These are great data to use to make an informed decision. 

After-sale CRM analytics

  • If you have impressed them and they are buying from you, there is no assurance they will continue to buy. It becomes necessary to get some after-sale information. 
  • Problem tracking: Have proper documentation of what your customers said about your product. If they raised any problem, solve them and this will keep them coming back. 
  • Additional purchases: if you sell them products and they buy some others from you, then it’s an indication that of product correlation that may come in handy for future marketing efforts 

Other Data to Analyze are: 

  • Purchasing patterns
  • Segmentation
  • Spending
  • General project management

Verdicts:

CRM analytics is an efficient strategy to ensure the prosperity of business. It gives reliable data on the success of several efforts and the possible changes and directions to channel them.

Originally Posted: https://alansafahi.com/how-crm-analytics-work/

Guide Better Online Reputation Management

When it comes to online reputation management, people have different opinions. Some think it’s just about what is being said about you on social media while others think it’s just a matter of public relations. And there is the group that doesn’t know what it means and the impact it has on businesses if it’s not put into consideration.

This guide by SEO and ORM expert Alan Safahi will help you better manage your and your company’s online reputation management. 

Be Conscious of what is being said About you Online

You have to be up to date about almost everything being said about your business online- questions, reports and people’s reviews, either good or bad.  This should be the first mechanism to put in place so as to know when there is an imminent threat to your online reputation.

React to Criticism and complaints politely and professionally

“When you are criticized or when a complaint is made, reply to them in a very polite and professional manner,” says Alan Safahi.  “This not only de-escalates the situation but also sends a signal to the public that you are concerned about what your customers feel about your brand and are willing to improve on ways to serve them”.

Learn from past mistakes

Issues that have been addressed before should not pop up again.  You have to make sure that mistakes are not repeated or else people start to think you don’t have proper policies and procedures in place which is bad for business. Customers love brands that are progressive and are always evolving for the better.

Work on the points your critics make 

This might not go well with a lot of brands, but then in order to project a good online reputation you have to be able to entertain constructive criticism and work on them to better your brand even if it’s difficult. There should always be room for growth.

Go after people who spread false information about your brand

There are a lot of detractors on the internet nowadays spreading different kinds of untrue information and fake news. Any time this is spotted it is best if you meet them head on. Call them out and threaten them with legal action if possible. Make them understand that you are against any form of fake news and misinformation, which sends strong warnings to anyone or any group that might want to do that in the future.

Lastly Alan safahi believes that nobody can do it all by themselves. It’s good to ask for help if you sense that you are not holding up your online reputation management well. Meet professionals, ask them for advice and if you are capable of employing a professional, then that’s even better. A lot of brands think online reputation management is not important and oftentimes they just do little or nothing about it, hoping that the negative post or news go away on their own.

Times are changing and the world is a global village now and everything stays online forever. It’s not wise to totally ignore how your band perceived online.

Originally Posted: https://www.allperfectstories.com/better-online-reputation-management

Dos and Don’ts of ORM

Online Reputation Management

Online reputation management (ORM) is the process of putting strategies in place that influence the perception and reputation of a brand or company in their online presence.

It must be noted that ORM services are not inexpensive as experts need to be employed to carry out these services. In this post, digital marketing, and SEO/ORM expert, Alan safahi, will discuss some of the Do’s and Don’ts of online reputation management.

Don’t Procrastinate

Don’t wait till you get bad reviews before you start practicing online reputation management. Business owners sometimes don’t see the need for ORM until they have a bad review online which is not a good idea. “ORM should be considered from the very outset of any business in order to create a solid foundation to the reputation of the business,” says Alan Safahi.  When a  business has a good foundation in ORM, it can better handle bad news and help reduce any lasting damages to its reputation.

Do respond to customer reviews 

It might seem exhausting to reply to customer reviews, but it’s a very important part of ORM and it should not be left out.

When replying to customer reviews, you must do it professionally and politely, resisting the urge to use harsh words or assigning blames.

Don’t employ inexperienced ORM personnel

Business owners might be tempted to employ personnel or agencies with little or no ORM experience because of the low budget they have provided for ORM.  This is not an area for cost-cutting since an experienced ORM team can do a lot of damage to your business.  It is highly recommended that you use only proven, experienced ORM experts for this sensitive position.

Do report any review that seems fake or wrong

As much as you should reply to customer reviews with utmost urgency and expedience, Alan Safahi recommends that you promptly report reviews that look unreal or fake.  Google sometimes takes down such reports, which is good news, but it might take a while so be diligent in reporting these fake reviews..

Do Periodic Checks

If you don’t care to find out what people are saying or what people think about your brand, then there is no point for ORM to be practiced. Make sure you keep yourself posted about the news and conversations going around about your business, so you know when your reputation is under attack.

Don’t sideline your customer service 

“A brand or a company’s good customer service makes online reputation management very easy and influences the reputation of the brand in a good way” according to Alan Safahi.

A lot of unnecessary tantrums can be avoided with good customer service. Business owners are advised to make sure their customer service is on point so as to maintain a good online reputation.

Do create quality contents on your page

When the contents of your company page actually speak to the customer and answer their questions, it gives the customer a feeling that your business is genuine and purpose-driven.  Fluff and irrelevant content can be a very bad signal and is not good for ORM.

Originally Posted: https://www.allperfectstories.com/dos-donts-of-orm/

Lifestyle Startup Founder

Lifestyle Startup Founder

Starting anything at all is not an easy task, it gets even more difficult when you’re starting a business which is an endeavour that takes a lot from the startup founder. 

A few things are expected to change such as routines, schedules amongst others. Many startup founders do not realize early in their journey how much their new business is going to affect their lives and they are often not prepared for such changes. There are therefore a few things startup founders could learn to improve their lifestyle.

One of the most important things an entrepreneur should learn very fast is time management. More than anything, you would have to spend more time working than you probably have been accustomed to. If that is going to be the case for the next few years, you should be getting prepared for some lifestyle changes.

The first thing you should learn as an entrepreneur is that you could be working round the clock. Many entrepreneurs find out that they are working almost throughout the day. A new idea could pop up in your mind at 2am and it could be 6am before you turn off the lights again. You have to get prepared for more work. You should study the experiences of other entrepreneurs such as Alan Safahi, a six time startup founder to understand what you are up against. 

For a startup founder, learning how to say no could be a life-saving skill. You have to realize that you cannot attend every function, you cannot be at every brunch, you cannot attend every meeting. These meetings are indeed sometimes, very crucial for networking and of course, business growth. That is why you should be able to determine which ones require your physical appearance more than the others. If not, you would find yourself socializing more than you are actually working, which of course, is bad for business.

On the other hand, you could learn to delegate if you can. If you already have team members or a partner, it would be such a great idea to learn how to transfer some of the work or outings that do not necessarily require your personal touch to them. 

You should also know that stress is likely to set in and you definitely should avoid that as much as you can. Stress is bad for business. Sooner or later, it would start to take its toll on your effectiveness at work. 

A startup founder should learn to be part of a community. There is no need to isolate yourself or your business from other people who are also entrepreneurs. There is so much to be learnt from a community of startup founders who have gone through what you are going through now or even have the same experiences as you at the moment. Apart from experiences, startup founders can access funds when they are part of a community. 

If only for encouragement, apart from the network, being part of a community is good for an entrepreneur. You can join communities where you can learn from business experts like Alan Safahi

Also, as startup founders, trying to nurture a new business, there is often the huge temptation of neglecting some other areas of life. Learn to fight that temptation as hard as you can. Connect with the people in your life and do not cease to enjoy life itself. 

Finally, you must be prepared to not get paid for a long time. “To a startup, cash is like oxygen” says Alan Safahi.  “You have to be very diligent with your expenditures including but not limited to what you pay yourself and your co-founders and early employees”.  

Most startups run out of cash and fail while trying to achieve product / market fit.  It usually takes 3x as much time and costs 3x as much as expected so it is very important for startup founders to conserve cash as much as possible.  

This bootstrapping period could last anywhere from 2-3 years so preparing ahead of time and lowering your personal overhead and financial commitments can make this period a lot less stressful.

Originally Posted: https://alansafahi.com/lifestyle-startup-founder/

SEO Versus PPC

To website owners, visibility is as important as content itself. Similarly, for business owners, “the success of the business may hang solely on its site’s visibility.’ according to 6X startup founder Alan Safahi.  Therefore, it is not out of place to find that website owners put a lot of work into getting their pages seen. 

Two paramount ways of achieving visibility are Search Engine Optimization SEO) and Search Engine Marketing (SEM), a subset of which is Pay-per-click (PPC). What should inform an owner’s choice and why is one option better than the other?

More than anything, the goal of your marketing should decide the strategy you choose. Would you like people to see this now and fast or would you rather build a stable audience for a long while? If your contents have to be out there quickly, you should be considering PPC. On the other hand, if you would rather build a steady audience, SEO is your best bet.

Is one truly better than the other? Here are a few pros for SEO.

1. The cost

It would be wrong to make you believe that choosing SEO will relieve you of all forms of cost. Although the costs you incur here are not statutory, if you would engage SEO effectively, it will not come cheaply. However, in comparison to PPC, SEO is more cost effective both in the short and long haul.

2. Credibility

Search engine optimization strategies are structured in such a way that they put you to work. While that may sound like a disadvantage, it really isn’t. Consider strategies such as quality content and inbound links which require some work to make happen. The good news is that these SEO strategies also bring your website the luxury of credibility because they help to create trust in the mind of users.

3. Sustainability

SEO strategies can be sustained over time and the results that they yield are equally long term in nature. SEO expert, Alan Safahi believes that the results you get through SEO strategies last for a longer period of time. “The rankings on search results may not happen immediately, but once they do, your page may remain there for a very long time which in the end, is really good for your webpage” says Alan Safahi. As earlier pointed out, your goals would determine if sustainability in the long haul is a better deal for you. 

One major downside that you should bear in mind as you decide whether SEO strategies are best for you is their lack of speed. SEO strategies do not yield immediate results. In fact, if you wish to gain anything from SEO, you need to be consistent in your efforts over time. 

Pay-per-click 

Using this strategy, you go all out to engage paid advertising for your webpage. Here, you should expect to incur some costs. 

A major advantage of PPC is speed. The results of paid advertising are almost immediate. According to Alan Safahi, once you make payments, you can expect your results as soon as possible. For as long as your contract lasts, your page would continue to rank high in search results. 

However, the downside to this is that your rankings remain for only as long as your contract stands. This may turn out to be a disadvantage if long term results are needed. The results created through paid advertising are quite difficult to sustain, says Alan Safahi

PPC is awesome for brand visibility. If you need to get your page out there fast, you should be considering Pay-per-click. It removes your page from the usual long queue experienced using SEO and puts your page right on top where your audience is bound to locate it easily. 

Originally Posted: https://www.allperfectstories.com/seo-versus-ppc/

Job Opportunities and Career in Digital Marketing and SEO

Technology has a significant impact in all aspects of our lives. With technological advancements come various changes, in world view, lifestyle, human relationships, certain societal values and of course, career focus.

Technology has taught individuals that work space can be created without physical contacts. As unemployment grows in various economies of the world, technology continues to be an easy way out.

Digital marketing and SEO are the latest gold mines created by technology. Here are some amazing job opportunities and careers that you can explore in digital marketing, following the example of marketing gurus like Alan Safahi, who have built successful careers in digital marketing.

1. Content Developers:

If you love to write, this may turn out to be a very enjoyable career for you. As a content developer, your job would require that you understand a company’s objectives, their prospective customers and then produce contents that can easily gain and maintain the attention of that audience. You would have to constantly engage your audience, keeping in mind that they are prospective customers. Your discussions should be on topics that are relevant to the company’s products or services. Two skills are of utmost importance here; writing skills as well as Search Engine Optimization.

2. SEM Specialist:

A company that needs constant traffic on their site would definitely need a search engine marketing specialist. The main duty of an SEM specialist is to improve traffic on the website. Site visibility is the major reason a company would hire an SEM specialist. This job can be done based on a freelance contract. This is an excellent job opportunity for individuals who would like to explore their chances with different companies. A good knowledge of SEO and SEM strategies is needed to excel in this career.

3. User Experience Designer:

This is quite an interesting job opportunity. It combines both technological prowess and a firm knowledge of human psychology. It is the responsibility of this person to ensure that users have a pleasurable experience as they try to access the company’s site and while they are browsing through the site. You have to make sure the site is easy to navigate, the use of language is simple and self explanatory, and generally, they can get the information they need as easily as possible with the aim of increasing sales and retaining customers.

As San Francisco based SEO expert Alan Safahi points out: ”A good UI/UX design team can make a difference between a $100M exit and a multi $billion exit”. Is it therefore no surprise that good UI/UX designers are in such high demand in technology based companies around the world.

4. Data Analyst:

The duty of a data analyst is to gather necessary information. This is mainly information collected from users, who are of course potential customers, over time. Data analysts are saddled with the responsibility of collecting, classifying, analysing and interpreting data. Then, they apply their findings to future digital marketing strategies.

5. Social Media Marketer:

Social media marketing is a very interesting job opportunity in digital marketing and one of the most rewarding ways of turning what you love to what you do for a living. It would be your responsibility to keep your audience engaged across various social media platforms. This could include creating relevant contents, effective use of pictures and designs as well as answering frequently asked questions. It is quite an effective way of improving traffic on the company’s site and of course, improving sales. As SEO and Digital Marketing expert Alan Safahi points out, the new generation loves to make discoveries through their smartphones. This is a major justification for social media marketing.

6. Marketing officers:

This career choice requires a firm understanding of traditional marketing strategies as well as digital marketing strategies. These persons are saddled with the responsibility of overseeing all the marketing activities within the company. They must be efficient in both SEO and SEM strategies if they would be effective on the job.

Originally Posted: https://vocal.media/journal/job-opportunities-and-career-in-digital-marketing-and-seo

SEO Versus SEM

SEO

Search Engine Optimization (SEO) has to do with upgrading contents so that they can be found in search engine results. Search engines consider quite a number of factors before they rank sites for search results. Some of these factors include content, keywords, backlinks, reviews and others. Search engine optimization can either be onsite or off-site. The essence of SEO for web pages is to enhance the traffic from search engines. 

While Search Engine Optimization helps a web page get visibility, Search Engine Marketing (SEM) does the same but takes it further. SEM involves SEO strategies and more. They are both digital marketing strategies but SEO is a subset of SEM”  according to San Francisco businessman Alan Safahi, a digital marketing and SEO expert. 

SEM as a digital marketing strategy serves the purpose of helping websites gain visibility in search engines. In SEM, this can be achieved in two ways: SEO and paid advertising

SEO generates organic traffic. SEO strategies do not require any form of payment. Whether you choose to improve onsite SEO strategies such as the contents, appropriate use of keywords, captivating titles, the appropriate use of diagrams and images, or you choose off-site optimization strategies like inbound links, featured snippets, etc, you won’t incur much cost. Here, no statutory financial commitments are made. 

SEM has a broader scope. It envelopes Search engine optimization strategies PLUS another aspect of digital marketing which is PPC (Pay-per-click) advertising. Here, statutory financial commitments are made as it goes beyond organic search results to include paid search results. In short, paid advertising involves purchasing the space you need in search engine results when queries are made. It removes your page from the queue created by other web pages competing for organic search results.

 This is apparently an advantageous point for any website but it is only so for as long as the payment continues. “In the long run, paid advertising may turn out to be a disadvantage because the ranking only runs on a contract basis. While organic results earned through SEO strategies last for a longer period of time” according to Alan Safahi.

Another important difference to note is the speed and effectiveness that each method provides. SEM produces speedy results. This is basically because of the Pay-per-click advertising. “Once payments are made, you can expect to have your rankings as soon as possible while SEO will take a longer period and of course, more hard work and consistency before you can have your desired rankings” adds Alan Safahi

In the long run, however, SEO could turn out to be more effective and sustainable. Starting and continuing the strategies that enhance SEO has the potential of improving your site’s search engine results and keeping it that way for a long time, without payments. 

It is good to note that both Search Engine Optimization and Search Engine Marketing are effective ways of improving search results. What web page owners should do while deciding which is better for their webpages is to consider their own marketing goals. Do they need traffic on the website fast and for a period of time or would they rather have constant traffic? This would go a long way in helping them decide which strategy is better for their webpage.

Originally Posted: https://www.allperfectstories.com/seo-versus-sem/

Get Rid Negative links and live Happier Life

Most people would agree that the best way to live is to shut out all forms of negativity from your life, but, in today’s online world. where bad news is instantly shared with the whole world, it is difficult to experience sustained bliss, until all negative links on the web are removed completely (or at least pushed way, way down the pages of Search Engine Result Pages.

In this post, Alan Safahi, San Francisco businessman and SEO expert, will share a few ways to get rid of negative links, controlling what is being said about you and controlling your online reputation.

Everyone wants a happy life and no one wants a life surrounded of negativity, so why put up or ignore various negative links online that may damage your reputation?

Here are a few ways that Alan Safahi suggests you can get rid of negative links and live a happier life;

  • Set up your goals and  make getting rid of negative links a priority.  It’s very easy to say you want to get rid of negative links, but it takes effort to really achieve this, so make this a priority, this way you will be able to put in enough energy and effort into achieving this goal. 
  • Do your research and tabulate a list of all negative links in a spreadsheet , along with their position on the SERP.
  • Contact the webmaster of the site t with the negative links or the author of the negative post and ask them to remove the link. It is sometimes as easy as that and there is no harm in asking, according to Alan Safahi .
  • If the link is not removed within a couple of weeks, contact Google and submit a request to disavow the link if the post violates their policies.
  • Consider taking legal actions against the site if they are breaking any laws such as privacy laws.
  • Promote positive links about yourself with various SEO strategies to push down the relevance of the negative links.  Below are a couple of sources of information that can help you with this:

In addition to the above steps, there are also a few things you can do in general to live happy and positive life, according to happiness guru Alan Safahi:

  • Start thinking positively 

Thinking positively is the first step  to getting rid of negative links because it takes the negative emotions out of the way and puts you on the logical and rational path of getting rid of the negative links. Someone who thinks positively is always happy even when there is nothing to be happy about.

  • Be mindful of the company you keep 

Bad company, they say, corrupts good morals so you have to surround yourself with people of like mind. If you keep people that always preach negativity around you, there won’t be a way for you to avoid negative thoughts, but if you surround yourself with people that think positively, you will be influenced into thinking positively instead of doing otherwise.

  • Set boundaries 

This might be a bit difficult to carry out, but it’s a little price to pay for salvation. When someone is always bringing negative vibes around, You have to avoid such a person and set a boundary for them,  even if it might cost you your relationship with that person, your happiness is the most important thing. 

  • Speak positively

When you constantly proclaim a certain idea, it becomes reality and an important part of you, so speak positivity into existence.  It Is counterproductive to think positively but speak negatively.  You have to express your positive thoughts verbally with the confidence that it would happen, says Alan Safahi.

  • Practice positivity

“Spreading positive joy in everyday life and acknowledging the goodness in others, creates a positive source of energy or Karma that boomerangs back to help you feel even more energized and fulfilled” according to Alan Safahi.

 Whether online or offline, it should always be one’s goal to live a happy life free of negativity and any forms of bad energy.  Zoroastrians believe, good thoughts, good words and good deeds are necessary to ensure happiness in life.  Alan Safahi believes that they also make life a lot more interesting and rewarding.

Originally Posted: https://alansafahi.com/get-rid-negative-links-and-live-happier-life/